Electric Perspectives brings advertising directly to the attention of the people whose opinions and decisions shape the power industry the current and future leaders of shareholder-owned electric companies.

The typical reader has been has worked in the industry for 26 years and has purchasing involvement totaling $8.2 million yearly. Fifty-one years old and earning $125,000 annually, he or she has subscribed to Electric Perspectives for seven years and spends an average of 36 minutes with each issue.

These executives face greater uncertainty and competition today than any utility leader has since September 1882 when Thomas Edison himself threw the switch at Pearl Street Station in New York City and created the world's first electric utility. At both the federal and state level, public policymakers are making huge changes in the industry in terms of environmental policy, regulation, financial flexibility, and much more.

To navigate these tumultuous times and ensure that their companies emerge survivors, utility executives turn to Electric Perspectives as they do no other publication in the utility trade press. Its top-down management perspective on the critical public policy, marketing, and management issues of the day makes it preferred reading for managers throughout the industry.