2010 Editorial Calendar 

January/February Editorial (Drafts due November 20)

• Making Energy Efficiency A Sustainable Business
• Smart Grid Partnerships
• CEO Leadership on the Smart Grid
• Roundtable Discussion: Financial Perspectives of the Utility Industry
• Carbon Trading and Offsets
• President’s Letter

Advertisers (Space reservations, November 6)

•  Advertising survey: Advertisers receive free report on reader reaction to their ad.
• Major bonus distribution includes: EEI CEO Meeting...Risk Management Committee...New York Society of Security Analysts presentation. Magazines in each registration packet.
• Multiple-issue contract signing benefits: Including links/logos on EP website, electronic mailings & e-newsletter…meeting co-sponsorships…premium positions…custom ad surveys.

March/April Editorial (Drafts due December 18)

• Coal Ash
• Made in the USA: Strengthening Our Manufacturing Capabilities
• Securing Our Networks: A Focus on Cybersecurity
• Home Energy Displays
• Special Section: Customer Service

Advertisers (Space reservations, January 8)

• Advertisers in the customer services special section get 1/3 page sidebar in section, co-sponsorship of EP event at the EEI/American Gas Association Customer Service Conference/Expo (including logo in program book and on signage), and more. Magazine is in registration packets. (Call William Mambert for details, 703/340-1608.)
• Electric Perspectives and advertiser co-sponsorship of…Spring Transmission, Distribution, and Metering Conference, Spring National Key Accounts Workshop. Sponsorship includes logos on event signage and in program, announcements during the show, and promotion on conference and EP websites.
• Major bonus distribution includes: EEI Spring Legal Conference…EEI Board/CEO/ Governmental Affairs Conference…International Utility Conference. Magazines in each registration packet.

May/June: EEI Annual Convention Issue (Drafts due February 19)

• Beyond LEED: Green Building Codes
• Making the Case for Baseload
• Carbon Capture & Storage
• Bridging the IT Gap at Utilities
• Special Section: Supplier Diversity
• FORBES/Electric Perspectives Special Section
• President’s Message

Advertisers (Space reservations due March 12)

• Advertisers (half-page or more) receive FREE “2010 Supplier Directory” listing, with logo and 150-word company description.
• Electric Perspectives and advertiser co-sponsorship of EEI Annual Convention and EEI Supplier Diversity Seminar and Trade Show: Sponsorship includes magazine distribution in registration packets, logos on event signage and in programs, and announcements during the shows.
• Major bonus distribution includes…EEI Taxation Committee Meeting…EEI Annual Finance Committee Meeting…EEI/AGA Accounting Leadership Conference... Magazines in registration packet.
• Electric Perspectives/FORBES Special Advertising Section on electric utility topics—printed simultaneously in a May 2010 FORBES issue (1 million readers) and May/June Electric Perspectives. (Call William Mambert for details, 703/340-1608.)
• Perfect-bound.

July/August Editorial (Drafts due April 23)

• Foreign Investment in the United States

• Does Social Media Work?
• Keeping Your Brain in Top Form
• Special Section: Management Consulting

Advertisers (Space reservations close May 14)

• Advertisers in the consulting special section get 1/3 page sidebar in section and more. (Call William Mambert for details, 703/340-1608.)

September/October Editorial (Drafts due June 18)

• Nuclear Fuel Reprocessing
• Overcoming Siting Challenges
• Energy Theft Protection
• Lessons Learned from EEI’s International Members
• Special Section: Legal

Advertisers (Space reservations close July 9)

• EP and advertiser co-sponsorship… Fall Transmission, Distribution & Metering Conference... Legal Conference...EEI Fall National Key Accounts Workshop... Sponsorship includes logos on event signage and in program, announcements during the show, promotion on conference and EP websites.
• Major bonus distribution includes... EEI CEO Conference... Fall Legal Conference... AMRA Symposium. Magazine in each registrant packet.

November/December Financial Conference Issue (Drafts due August 20)

• Potential Game-Changing Technologies
• Financial Literacy
• CIO Exodus
• Grooming Successors
• FORBES/Electric Perspectives Special Section

Advertisers (Space reservations close September 10)

• Major bonus distribution includes…EEI Financial Conference. Magazine in each registrant packet.
• FORBES/Electric Perspectives Special Advertising Section on electric utility topics—printed simultaneously in a November 2010 FORBES issue (1 million readers) and November/December Electric Perspectives. For more information, contact William Mambert at 703/340-1608.