Educating and Mobilizing Shareholders: A How to Guide to Starting a Grassroots Organization

Electric Company Members:   $50.00 Associate Members: $50.00 List: $50.00 Format:  Print Publication Publication Date: 2001 Item #420101

EEI's Educating and Mobilizing Shareholders handbook is designed to help companies create a shareholder advocacy program or to enhance existing programs.

Educating and Mobilizing Shareholders provides a basic framework that outlines practical approaches and issues that are important to involving and engaging shareholders. This guide serves to "inspire questions that, once answered, will facilitate each company's ability to pursue a course of action that it tailored to its individual situation and policy priorities."

This handbook was purposefully designed in a basic, straightforward manner, with simple language, providing advocacy and communication tools, including a list of do's and don'ts.

© 2008 Edison Electric Institute