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 | Electric Company Members: $75.00
Associate Members: $75.00
List: $175.00 Format: Print publication Publication Date: 1996 Item #529602 |
Learn how to create alliances with third-party organizations that may or may not have an obvious interest in supporting or aligning themselves with your company's position on issues. This guide details a step-by-step approach used by many industries to build a broad and diverse base of allies and supporters to win legislative, regulatory and public opinion battles. Review coalition building case studies and apply the proven techniques to broaden your public policy advocacy efforts and enhance your community relations and public relations programs. This educational manual presents specific concepts and skills needed to strengthen constituency relations.
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