A. All insertions at 3x or 6x rates must be covered by a contract for a period
not to exceed 12 months. All insertions at higher frequency rates must be
covered by a contract for a period not to exceed 24 months.
ads in a single issue are billed at the lowest collective space rate. Premium
charges remain in effect.
C. Credits earned by increasing frequency
during a 24-month period will only apply toward future billing for
D. An advertiser not completing a committed schedule will be
subject to a short rate.
E. Fifteen percent of total gross charge (minus
production cost pass-throughs) is discountable to recognized agencies. No cash
discounts. Net 30 days.
F. Publisher reserves the right to hold the
advertiser and/or its agency jointly and severally liable for such monies as are
due and payable to publisher.
G. Advertiser and/or its agency agree to
indemnify and hold harmless publisher from any suits or claims resulting from
all content (including text, representation, illustration, or any sketch, map,
label, trademark, or copyrighted matter) or its ad.
H. Publisher reserves
the right to reject or cancel any advertising that in its opinion does not
conform to standards of the publication. Publisher may add the word
"advertisement" to any ad.
I. Publisher is not liable for the delay in
delivery due to any condition beyond the control of the publisher affecting
production or delivery in any manner.
J. Publisher's liability to
advertiser (or to advertiser to agency, if agency is involved) for errors in or
omissions of the advertising material submitted for insertion shall in no event
exceed the amount of publisher's regular charges for insertion of the
advertisement that was omitted or in which the error occurred in the issue or
issues in which said advertisement was or was to have been published.