Reach the People in Power
U.S. shareholder-owned electric companies represent one of the world's largest industries. The executives who lead these companies depend on Electric Perspectives
to provide them with a top-down view of the critical issues and trends affecting their business. Published bimonthly by Edison Electric Institute, Electric Perspectives
gives its 15,000 subscribers
perspective on their industry that's unavailable anywhere else.
confirms why the most powerful people in the
power industry read Electric Perspectives
more than any other trade
magazine: it provides them with the strategic insight they need.
- BY A MARGIN OF 8 TO 1, readers prefer Electric Perspectives over
eight other industry publications as the best source for analysis of the
marketing issues critical to them.
- BY MORE THAN 3 TO 1, readers rank the magazine best for interpretation of
relevant legislative and regulatory matters and for information on general
This compelling content, along with annual-report quality design and
production, guarantees advertisers a bimonthly appointment with the top
decisionmakers in the power industry. There is no more efficient way to reach
them with your capabilities message or to promote your products and
- 66 percent of readers say they are more likely to read or notice
advertisements in Electric Perspectives than in other magazines.
- 83 percent report that they have purchasing responsibility in one or more
areas of their company.
delivers your message to these qualified
prospects with each and every issue. Plus, the magazine's bonus
and online opportunities allow you to target thousands
of additional industry insiders by their particular area of expertise at dozens
of top-level utility meetings throughout the year. And for a 24/7 presence, the
magazine's online "Electric Utility
" ensures that your potential customers can always find out what
your company can do for them and how they can they can reach you directly.