Honoring Veterans
Minnesota Power Earns Yellow Ribbon Designation
June 2016

​Electric power companies across the country have a longstanding relationship with our nation’s service members through many veterans’ organizations and work transition programs. One industry employee, Jeff Love of Minnesota Power, recently took that commitment to the next level.
Moved by the loss of a close friend and fellow Marine, Love started working with Minnesota Power, an ALLETE company, to build relationships with local military leaders and identify employees with military connections. His efforts, and those of his fellow employees on a 10-person Yellow Ribbon Steering Committee, helped Minnesota Power earn the Yellow Ribbon designation—an honor awarded by the Minnesota National Guard that recognizes superior efforts to help soldiers and airmen reintegrate into their communities.
“As a former Marine and Army National Guardsmen, I can’t say how pleased I am to be a part of Minnesota Power’s effort to become a Yellow Ribbon Company,” Love said. “The support we have received as a steering committee from all who have heard our message is overwhelming, and truly a testament to the kind of people we have working here. I am very proud to have served our nation, and honored to now help those who may need a little help with life’s ups and downs.”
At the macro level, Minnesota Power’s dedication to military members includes covering the difference between military pay and civilian pay while employees are deployed and training, thereby keeping families in financial wellness during times of service. However, at the micro level the dedication is much more personal. In the last year employees even visited the wife of a deployed service member, helping her chop wood to heat her house during the winter months her spouse was absent.
The assistance Yellow Ribbon companies extend to veterans, service members, and their families are felt across the communities they serve. There are more than 13,000 soldiers and airmen in the Minnesota National Guard. In Minnesota Power’s service territory, St. Louis County alone is home to nearly 19,000 veterans.
Recognized for coordinating support systems for military-connected employees and their families, Al Rudeck, Minnesota Power VP of strategy and planning, said, “Given the many connections of our military members, veterans and their families, Yellow Ribbon is another way for us to give back to the community. We want to leave a lasting legacy of caring — a legacy of caring for our co-workers and a legacy of caring for our communities.”
Minnesota Power is the first Duluth-based company, and the fiftieth in Minnesota, to earn Yellow Ribbon status.