FirstEnergy Launches New Online Marketplace
October 2017

​In October, FirstEnergy Corp. launched a new e-commerce website called Smartmart by FirstEnergy. Smartmart offers a range of proven and practical solutions to help customers better meet the demands of today’s busy and complex lifestyles.  At, shoppers will be able to find the tools, technologies, and services they need to help them live and work smarter and to ensure greater peace of mind.  With some products and services, customers of a FirstEnergy electric company can make simple, straightforward payments on their electric bill.
“For years, customers have turned to FirstEnergy about ways to better manage their energy use,” said Brett Reynolds, vice president of Marketing & Product Development. “Smartmart builds on that tradition, expanding on our collection of products and services that brings greater comfort, convenience, security, and productivity to our customers’ lives.  We’ve taken a thoughtful approach to finding products that are important to consumers and offering them in a secure, user-friendly online marketplace.”

The products in Smartmart are the result of research into trends for the home, lifestyle, communities, and businesses – such as smart home systems and new, energy-saving lighting technology – as well as proven, conventional solutions, including professional electrical services and cost-effective home warranty and repair plans. 
In addition to browsing and purchasing products, Smartmart visitors can stay up-to-date on new ways to save energy and money through an online blog, which includes helpful tips for making more informed energy decisions. This is just one great example of how the industry is expanding and providing new customer solutions.